Thursday, January 24, 2008

Packaging Sells!

Brand name does not always mean a better product. When comparing a brand name product with a generic product- look at the manufacturer of each. In a lot of cases, generic products are indeed made by the same company as the brand name (more expensive) one.

Both products are the same except for packaging.

With the generic version... thinner (less expensive) paper may have been used on the labels. Lower quality (less expensive) grapics may have been used on the labels. Thinner (less expensive) cardboard may have been used. Millions of dollars less are spent in advertising. All of this adds up to savings to the consumer.

Many people believe brand name means higher quality so, companies market to that mindset. By packaging the same product as a 'generic', companies are marketing to a wider variety of consumers.

Shop smart!

No comments: